Make More Money through Ecommerce Analytics

December 24, 2025 EcoAdvisor 0

It’s a simple idea – understanding how people use your store and catering to them will boost sales. What percentage of people abandon their carts? How many folks leave during the checkout process? What are the most popular products that we should feature on the homepage?

Analytics tools like Google Analytics and KISSmetrics can help you answer all of these questions, and optimize your site to close more sales.

When you’re ready to get more visitors, email and advertising tools like Bronto and Facebook Audiences can help you send personalized communications, drive traffic, and analyze the effectiveness of your campaigns.… Continue reading

Why Your Ecommerce Site Needs a Sitemap

August 28, 2025 EcoAdvisor 0

63% of ecommerce sites have a sitemap.

That might seem like a high percentage, but what bothers me is the 37% who are missing out.

Why? Because a sitemap is an integral component in your online store’s success. Thankfully, a missing sitemap is an easily remedied problem. Here’s everything you never knew you needed to know about sitemaps so you get familiar with the concept and implement one as soon as possible. 

What is a Sitemap?

In short, a list of all your webpages.

In not-so-short terms, a sitemap is a dedicated page that lists and links to all the … Continue reading