Solar Energy

It’s a simple idea – understanding how people use your store and catering to them will boost sales. What percentage of people abandon their carts? How many folks leave during the checkout process? What are the most popular products that we should feature on the homepage?

Analytics tools like Google Analytics and KISSmetrics can help you answer all of these questions, and optimize your site to close more sales.

When you’re ready to get more visitors, email and advertising tools like Bronto and Facebook Audiences can help you send personalized communications, drive traffic, and analyze the effectiveness of your campaigns.… Continue reading

Do you remember the first time you took note of a flock of birds slipstreaming? And someone explained the way they fly aerodynamically and take turns to head up the V-shape and be carried along by the strength of their fellows? Nature is smart. We can learn a lot from it.

No one wants to end up in a job they dislike, but many do. No one wants to be an island either, as a little internal survey we did revealed. At WooThemes, we are determined to make sure everyone in our team is flourishing, growing and enjoying what they … Continue reading

In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, multichannel referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing website) or, the ability to repurpose experiences using a simplified template to make it palatable on mobile devices. Multichannel means a lot more now.
Source: Digital Marketing… Continue reading

The EContent team suggests some sites, projects, and resources ?that, while outside the scope of the EContent 100 list, are worth a closer look.
Source: Digital Marketing… Continue reading